Can we talk about how The Lego Movie was promoted by a catchy song (Everything is Awesome) designed to make people get it stuck in their head and make for catchy review titles? But in the movie itself the song was used as a corporate brainwashing tool to keep Brickburg unaware of President Business’ true intentions? The Lego Movie is beyond meta. It was parodying itself before it even hit theaters. How is that even possible.